Founder - Chairman


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AGRI-CLINIC & AGRI-BUSINESS CENTER: AWARE has been approved as Nodal Training Institute (NTI) by MANAGE (Government of India, Ministry of Agriculture and Farmers Welfare) to conduct Training in Agri-Clinic and Agri-Business for Unemployed Agricultural Graduates /Diploma Holders/similar qualification. The training is for 60 days at Pujyashri Madhavanji Agricultural Polytechnic, at Aswaraopet Campus, Khammam District.... Read more...
Integrated Rural Development Program
Human Resource Development

Human Resource Development

  • Motivation, Education, Organization, Mobilization and building Solidarity became main activities of AWARE’s Social Action program at grass root level. After working in most of the areas for upliftment of Tribals and Harijans AWARE carefully planned to create qualitative leadership among the men and women of these groups. Thus, a human resource development became the next responsibility of AWARE.
  • Normally the traditional leaders based out on caste are elders, old and docile who are naturally influenced by the landlords as most of them are slaves to the liquor, superstitions and discrimination and in such a scenario leadership cannot emerge in common man.
  • AWARE conducted various leadership based training programs for village youth, women, members of Panchayat and children. More about these programs -Leadership camps and Programs.
  • These qualitative trainings brought a strong change in attitude and responsibility. The following three examples indicate that the trainings at Apex level brought results that gave a boost to morale of the villagers:


  • During initial stages of AWARE there were no schools in the Tribal villages, one or two students used to go to nearby schools located in a major village, naturally because of the distance, school environment, inferiority complex, ill-treatment of the teachers and the fellow students, later even these children used to drop out.
  • Within five years of AWARE’s presence, every Tribal village got a primary school, the village leaders including women leaders pressurized the Government, Education officer, BDO to open a school in their villages.
When official was reluctant the Tribals and Harijans united and demonstrated protest. The result was 700 primary schools started in Tribal villages by the government in period of five years.


  • The trained women leaders started questioning the village leaders (men) about their discriminative attitude towards them.
  • The women took over leadership in many villages opposing liquor consumption by their own men. The drunkards’ husbands were punished not by wife or mother but members of Mahila Mandali.
  • Sixty-five women who participated in Mahila Mandali leadership training camp became Chaitanya Shakti Brigade. They went village after village and motivated women to contest in the elections.
  • By 1985, about 1600 women were elected in various roles like Sarpanch, Members of Panchayat, Members of Mandal, Minister in the cabinet, and Minister in the state cabinet.

Land Struggle

  • In every land struggle to claim the land, it is the women who stood in front of the demonstration as police and landlords are hesitant to handle the women and these women have proved that they are strong to oppose injustice.

Skills Training

  • AWARE conducted various skills training for upgrading the existing skills and train the people in new skills for income generating activities.
  • The continuous trainings programs at villages helped people to get more information and awareness.
  • The country’s HRD program helped them to build up qualitative leadership and ability to check their leaders constantly.
AWARE believes constant training and reorientation are essential and should be conducted regularly for Ministers, Members of Parliament, Members of Legislation and all Panachayatraj and development functionaries. By doing this we can achieve qualitative leaders and responsible citizens to question their leaders. Due to absence of such programs in Indian Democracy, the citizen became a spectator and not a participant.

Leadership Camps and Programs

  • Dr.Madhavan conducted his first leadership camp at Krishna sagar in December 1975 in a remote Tribal pocket in Khammam district , he picked up 40 Tribal youth who stayed together at Krishna sagar for about three months where every government official came and spoke to them about what their department can do for Tribal welfare. First 20 days no Tribal youth ever opened their mouth except listening to the lecture, which is boring and created a sleepy atmosphere.
  • Dr.Madhavan who lived with them all through 60 days of the camp, used to provoke them to question the speaker/ official. After 20 days of living together, 11 Tribal’s youth deserted the camp. The 29 youth started confronting the speaker stating how their villages are not benefited despite the speaker’s long claims. The second month onwards the officials used to avoid coming to the camp with the fear of being questioned and exposed.
  • However, Dr.Madhavan always worked on as a mediator, listening to this experiment The Chief Minister of Andhra Pradesh Mr.Jallagam Vengal Rao came to the youth camp with six of his ministers, a meek Tribal who used to run away at the sight of stranger started questioning the Chief Minister himself who was extremely happy and congratulated.  Dr.Madhavan said “if development is for the people (poor), then people should become its captains. The officials are facilitors and should not be promoters”.
  • Dr.Madhavan trained 200 such Tribal youth. These young men returned to their respective village with confidence and new awakening. They started meeting the officials and demanding fertilizer, drinking water pump, seeds and other facilities for which they are entitled.
  • Earlier AWARE conducted training programs for leaders and youth in Government owned Krishna Sagar farm in the midst of Burgampahad forest, then in 1985, AWARE acquired some 100 acres of land, 24 km south of Hyderabad and built its own Human Resources Development Centre, Bhagwatipuram and named it after Justice P N Bhagwati the then Chief Justice of India. He brought Supreme Court at the doorstep of the poor by introducing various legal systems in favor of poor.
Some of the trainings conducted at various levels:
  • At Institutional level, various village leaders are trained with leadership qualities like; How to conduct meetings; how to invite speakers: how to organize various internal groups like women, youth, landless poor etc. In the leadership training it is very clearly informed that leader represent all sectors of the village and should take up the responsibility of any short comings, the leader is the one who brings the result and always stands behind the people without dominating.
  •  Trainings were conducted for the Members of the Panchayat including Sarpanch to explain them Panchayatraj system, village administration, proper representation in Panchayat Samithi. They were informed of various schemes that are available for village development. The members of local cooperative societies were organized and trainings were conducted about cooperative law and availability of funds.
  •  Presidents and Secretaries of Mahila Mandilis were organized and trained about women participation in development. They were informed about the various discrimination against women and were trained to address those problems.
  •  The youth were organized and trained in leadership qualities, involvement in village development etc. They were informed that cultural and literacy programs bring youth together this should be a spring for them to work as the watch dog of village association.
  •  Even the children were organized as Bala Sangam to inculcate a spirit of unity and equality through songs, dance, cultural programs, play and games.
In all such trainings, the central theme was always about evil of the alcohol and need of justice for all the women in the village.