Founder - Chairman


News & Events

AGRI-CLINIC & AGRI-BUSINESS CENTER: AWARE has been approved as Nodal Training Institute (NTI) by MANAGE (Government of India, Ministry of Agriculture and Farmers Welfare) to conduct Training in Agri-Clinic and Agri-Business for Unemployed Agricultural Graduates /Diploma Holders/similar qualification. The training is for 60 days at Pujyashri Madhavanji Agricultural Polytechnic, at Aswaraopet Campus, Khammam District.... Read more...
Integrated Rural Development Program
AWARE follows an Integrated Rural Development approach based on the principles of Mahatma Gandhi – self-sustaining Rural Communities. ‘It is the basic strategy of AWARE.’ says its Chairman, ‘awaken the people to make them identify their own problems and to prepare them to devise their own solutions and plan of action’. The oppressed must not only recognize that they are oppressed but must also be aware of what they can do legally, peacefully and constructively, to overcome their oppression.

The main objective is to increase the equity of the tribals and harijans in the business of development. Through their psychological empowerment, it seeks to attack the culture of submissiveness. Socio-economic interventions are to minimize poverty. The strategies deployed are three-fold:
  • Psycho-social mainstreaming of the Harijans, Tribals and Women.
  • Higher production directly benefiting these three groups.
  • Even distribution of resources for better co-existence of people.
AWARE's strategy lies primarily in educational and organizational programs to give voice and power to the groups who are silenced and debarred from their share of the sun for centuries.

To address the above issue AWARE builds an organizational system that can function autonomously but at the same time can also interact, interlink, and network with other systems and structures in pursuit of the objective of creating self-sustainable rural and tribal societies.

AWARE's modalities are indirectly aimed at devising systems that can furnish a basis from where the target populations can themselves take off. Their ultimate objective is to create alert, sustainable and autonomous communities and to help them reach a point where they can function on their own without further catalyzing help from AWARE or another.

“AWARE's rich diverse experience points to a few key lessons of development The most striking is that, AWARE stands behind the people and not ahead of them. AWARE is uncompromising in respect of people's supremacy. It brings very few pre-conceived notions on programming and allows the community`s needs to dictate the programs. People's ability to make informed choices is real basis for successful development. The net indirect result is also AWARE's own autonomy. This is another lesson conclusively demonstrated by AWARE”.
Dr Neera Sohoni. Professor Stanford university USA.

In support of this objective, the specific methods include developing:
  • Awareness building and organization program
  • Income and employment generation program
  • Basic needs program
In that sense, the transitory nature of AWARE's engagement is evident and conveys through its spirited slogan, ‘Awareness must stay, AWARE must go.

“AWARE is the unique model of Social Development. It seemed unique because commitment to radical social change, by using non-voilent means,within in the structure of democratic process, eschew any affiliation with any political party, committed to liberation of poorest of the poor – AWARE, a radical organization in village in India."
Dr Peter Underwood